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While Apple banks on that halo effect, its competitors are trying to follow its approach. Microsoft Corp. is releasing a new version of its Windows operating system that has a new interface that supports touch-based commands and resembles its mobile phone software.
"I don't really think anything Microsoft does puts pressure on Apple," said Mr. Cook, who said Apple is focused on building the best product and the pressure on the company is "self-induced."
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Tim Cook to Jessica E. Vascellaro of Wall Street Journal
Huh, just a few years ago that would have sounded ridiculous. Today? A bit cocky. But true.
