Wednesday 30 October 2013

The Zen of Trip Planning


If you ask ten people how do they plan their trips, you're perhaps going to get ten different answers. Not only that, but actually planning a trip will mean different things (and sometimes radically different) for different people.

For some, planning would be limited to booking flights and hotels, for others, it would be the housekeeping stuff (keeping your booking references and confirmations), while other people would prefer to create full-fledged detailed itineraries, splitting the trip days into hours and minutes.

Obviously, it is impossible to make an app or a service that would satisfy everybody. One size simply doesn't fit all in this market.

We didn't try doing this with Triply. Instead, we designed Triply around our own needs and preferences. The idea is that if it's useful for us, chances are good it will be useful for big enough group of people (unless it turns out we're some sort of weirdos, which is, in fact, quite probable).

So here are the basic principles and thinking behind the app user experience.

- Speed. This is important. There are multiple dimensions of speed, though. The most important is not the raw app speed,but instead, the speed with which you can create a trip plan. With Triply, you can literally do this in seconds, or if you plan to visit more places -- minutes.

— Simplicity. Simple is beautiful. And while it's always hard to nail the balance between function and elegance, we think we did a good job with Triply. For instance, we knew from the outset that we need to make the app do ninety percent of its job in the background, hidden from the user. If there were forms to fill or guides to download it would be useless.

— Limitations. While this doesn't sound as something to brag about, we strongly believe that deliberately setting limits to what you can do is actually beneficial for the user experience.

Try it out. It's free. Download it now on the AppStore: https://itunes.apple.com/us/app/triply-discover-interesting/id720646508?ls=1&mt=8